Dead Pizza Society
Welcome to Dead Pizza Society, where rebellion meets flavour in every bite. Born from the depths of urban grit, they're not your ordinary pizzeria. With daring toppings, edgy ambiance, and a spirit of defiance, we invite you to join our revolution and experience pizza like never before.
Client
Dead Pizza Society
Year
2024
Category
Fast Food
Type of Work
Naming
Research
Strategy
Brand Identity
Brand Visualisation
Visual Identity
Dead Pizza Society" is a gritty pizza joint born from urban rebellion, fueled by a passion for unconventional flavors. Founded by culinary renegades, it's a haven for those seeking bold experiences. With daring toppings like smoked brisket and ghost pepper sauce, it challenges patrons to embrace culinary adventure.
Our collaboration crafted a visual identity mirroring its edgy spirit, drawing inspiration from street art and underground scenes. From the logo to the atmosphere, every detail reflects its raw energy.
Step inside and enter a world where pizza is a statement, inviting you to defy the ordinary. Welcome to Dead Pizza Society.
Defining Core Values: With every slice, Dead Pizza Society embodies its core values of rebellion, creativity, and culinary exploration. We defy convention and embrace the unexpected, daring our patrons to join us in challenging the norms of traditional pizza-making.
Brand Naming: Dead Pizza Society – a name that encapsulates the essence of rebellion, creativity, and bold flavor. It's more than just a name; it's a declaration of independence, inviting customers to join the revolution and experience pizza like never before.
Research and Cultural Exploration: Immersed in the vibrant tapestry of urban culture, we embark on a journey of research and exploration. Drawing inspiration from street art, underground music scenes, and culinary traditions, we infuse Dead Pizza Society with a rich tapestry of cultural influences.
Business Strategy: Guided by our vision of culinary rebellion, we develop a strategic roadmap for Dead Pizza Society's growth and expansion. From guerrilla marketing tactics to strategic partnerships, every move is calculated to disrupt the pizza industry and establish Dead Pizza Society as a force to be reckoned with.
Identity Development: With a nod to the grit and energy of urban street culture, we craft a visual identity that captures the essence of Dead Pizza Society. Bold typography, raw textures, and unconventional graphics come together to create a brand that is unmistakably edgy and authentic.
Packaging Design: Every box, every sleeve, every detail of Dead Pizza Society's packaging is a canvas for rebellion. Drawing from the raw energy of urban street art, each design is an explosion of color, texture, and attitude. Unconventional shapes, bold typography, and gritty graphics ensure that every delivery is not just a meal, but a statement of defiance against the ordinary.
Who is the Brand For
Dead Pizza Society is for the late night munchies. It is for the people who are out late and come home post 12 and need quick but still filling food before they can just crash. it is for the crowd that parties hard
Why is the Brand Here
Dead Pizza Society is for the late night hunger pangs. Seeing that the fastest pizza delivery is atleast 27 mins in most heavily residential areas we aim to create quicker service. Our direct competitors are Sbbaro Pizza in Mumbai
In our quest to define Dead Pizza Society's target audience, we embarked on a journey of discovery and exploration, delving deep into the urban landscape to unearth insights that would guide our strategy. Through a combination of qualitative and quantitative research methods, including surveys, focus groups, and market analysis, we sought to understand the diverse tastes and preferences of the pizza-loving community. We listened to their voices, observed their behaviors, and immersed ourselves in their world, uncovering a shared passion for bold flavors, unconventional dining experiences, and a desire to break free from the constraints of the ordinary.
Through our research, we identified a distinct audience segment drawn to the allure of rebellion and creativity—a demographic that thrives on pushing the boundaries and embracing the unexpected. This audience, characterized by their adventurous spirit and non-conformist attitude, resonates deeply with Dead Pizza Society's brand ethos and values. With this understanding in mind, we tailored our messaging, branding, and offerings to speak directly to this audience, positioning Dead Pizza Society as the ultimate destination for those seeking culinary adventure and daring flavor combinations.
Moreover, with the incorporation of the jester archetype into our brand persona, we tap into the whimsical and playful side of our target audience, adding an extra layer of intrigue and excitement to the Dead Pizza Society experience. By embracing the jester archetype, we invite our customers to embrace spontaneity, indulge their senses, and embark on a gastronomic journey filled with surprises and delight.
Visual Identity
Where the world meets us
01
Logo Design
Our logo for Dead Pizza Society captures the essence of rebellion and creativity, merging urban charisma with bold design elements. It serves as a symbol of our audacious spirit, inviting patrons to join our culinary revolution.
03
Pattern
Our patterns echo the rhythm of the streets, inspired by the dynamic movement and diversity of urban life. Each design element tells a story, adding depth and texture to the Dead Pizza Society brand while celebrating the eclectic tapestry of the urban landscape.
02
Colour Palette
Drawing inspiration from the vibrant streets and underground culture, our color palette pulsates with vitality. Rich hues and bold tones evoke the raw essence of the urban landscape, setting the stage for an immersive dining experience at Dead Pizza Society.
04
Type Face
With a bold and unconventional typeface, we stamp our mark on the pizza revolution. Every letter exudes the rebellious spirit of Dead Pizza Society, embodying the fusion of urban charisma and culinary innovation that defines our brand.
Image Gallery
Hey there! As you wander through our site, why not let your eyes do the talking? Take a moment to soak in the vibes, see what tickles your taste buds, and get a sneak peek into our world of pizza magic. It's like a visual feast for your cravings!
